Although China has nearly 6,000 hardware production enterprises, still it is not strong, the history, the world has experienced a shift in manufacturing hardware tools from United States and Europe to Japan, Taiwan, India process, from Japan, Taiwan, India to China coastal Yangtze River Delta, Pearl River Delta and other regions, the majority of Chinese enterprises is still a crude tool hardware profiling in the export processing trade, or for many United States, Japan and other major sales through OEM.
Actively explore the Chinese hardware tools industry, but also gives a new direction for the future development of hardware tools industry, compared to the status quo of industrial development of the international hardware tools and hardware tools industry in China, hardware tools industry will face to the market, participate in international competition, aimed at the world advanced and actively adjust the product mix, expanding competition for space, hardware and tools development road is Chinese.
Hardware tool industry facing five transition
1. To change the current hardware profiling tool crude production model, the transition to the current Shanghai boutique hardware tool enterprise products are mostly old faces, rough machining, low level, high energy consumption, carbon steel material used in most enterprises as hardware production base. Product margins at around 8-10%, a wire cutters, a wrench profit is only a few corners a bit, selling price is only 10 yuan, and foreign hardware products produced using raw materials with chrome vanadium alloy steel-based, production quality hardware tools prices are around 100 yuan, 10 times the difference, and this position does not match metropolis Shanghai, and commercial, are looking forward to domestic and foreign advanced manufacturing high quality products.
2. To change the current hardware products old faces, transition to independent innovation of hardware products with broad space for development, has reported that the US Andean resistant Aung Tool Company, a production tool for hardware distribution will have more than 3,000 varieties, Shang Wange specifications , equivalent to six times the sum of tool products, so do not stare at the old old products, old faces, to open my mind. If there is not a major breakthrough on variety and style, they can not adapt to the international and domestic market requirements, product variety and quantity of hardware tools have greatly increased, should increase the degree of development of new products to fill gaps in the hardware tools, metal tool industry in order to have new life. This aspect Danaher Tool (Shanghai) Co., Ltd., Shanghai Evergreen Electrical Industrial Co., Ltd., Shanghai Horse Pneumatic Tool Co., Ltd. on the Hayward Shi gardening forefront of new products every year, every year for development.
3. To change the traditional sales model to a modern sales network transformation
Establishment of a modern marketing system, to be extended to seven, one to the domestic first-class trade fair, first-class city extends hardware, making it a platform for a full range of product display, exchange and cooperation. Second, the extension to the international direction, preferential policies to attract more foreign businessmen. The third is to extend the invisible market, the progressive realization of e-commerce online transactions extending established online market. Fourth, to extend distribution market. Fifth, the market chain extends across the country building a unified name, unified identity, unified distribution chain sub-market. Sixth, extend equipment industry direction. Seven is set up in the field marketing agencies, making products to the forefront of the field.
4. To implement the brand strategy change
Mould industry well-known brand marketing expert Luo Baihui that companies should develop brand building planning, increase investment in technological innovation and technical re-election, improve product quality, to specialized, sophisticated, special, new brand direction, in order to attract market attention, bury the hatchet , one of the world brand of the forest.
5. To change the current phenomenon hardware tools manufacturer alone, and take joint, co-branded road
Now China's rapid development of industrial, hardware and tools to keep up with the development of China's industry, the rapid development of all walks of life to meet the demand, as the world of brands, the best production of the joint enterprise, producing superior products a year to 30% increments last year Collectibles Hardware Hardware tools Alliance of Prime Exhibitor Shanghai shipbuilding industry, the international exhibition mold industry is a good form.
Our country is in economic transition period, hardware development tools industry is also facing a major adjustment. We believe that after 30 years of development and reform, as long as the scientific concept of development led to accelerate the transformation of development mode and structural adjustment, grasp opportunities for development in the face of adversity, hardware industry will face a new look.